According to Mail Chimp (2023), Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands. It encompasses a wide range of online activities, including but not limited to search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click advertising, and more. The goal of digital marketing is to reach and engage a target audience through various online channels (Lucy Alexander, 2023). Here are some key differences between traditional marketing and digital marketing: Channels: Traditional marketing relies on traditional media channels such as television, radio, print (newspapers, magazines), and direct mail. Digital marketing, on the other hand, leverages online channels like search engines, social media, email, websites, and mobile apps (Neil Patel, 2023). Reach and Targeting: Digital marketing provides more precise targeting options. Advertisers can reach specif